Analyzing your audience: One of the keys to creating an exce

In order for your business to grow and achieve its goals, it is necessary to have a good marketing strategy . One of the fundamental steps to create this strategy is to analyze your audience . Remember that knowing your target audience is crucial! This way you can know what interests them, anticipate their needs and, of course, increase engagement and conversion rate .



The keys to analyzing your audience

Nowadays, there are a number of tools available to you that allow you to easily analyse your audience. You can check your website statistics , social media reports , surveys or pull from databases such as Google Analytics . It is also possible to carry out A/B tests to understand which content is most attractive to your audience.



In addition to Google Analytics, SEMrush is also a good alternative, as it implements a system that compares the web and social networks . This way, you can easily make decisions when planning your content marketing strategy, social media, etc.



Segmentation is crucial for a marketing strategy

You can also get to know your audience better by conducting surveys . These surveys can be sent out through forms after they make a purchase, and even in Instagram stories . Through surveys, you can ask specific questions about the types of content your followers prefer, what they like and dislike, what types of products or services they are interested in, etc.





Social media interactions are also a source of information. To do this, it is necessary to review which posts have worked best, through interactions such as “likes,” “shares,” “saves,” and even comments . But don’t limit yourself to reviewing your business’s interactions; it is also crucial to analyze the results of your competition .



What is the target audience?

Before analyzing your audience, it is very important to define it . In marketing terms , the audience is also known as the target audience . Are they the same? Generally speaking, yes. Although it can be interpreted that the audience are the users who already follow you on social networks or who have interacted with your website through purchases, subscriptions, etc. But before reaching this point, it is necessary to define these users, that is, to know how to identify them.



The target audience is a very specific group of users who are most likely to be social media marketing service interested in your business (product, service, content). These users are characterized by sharing common traits such as demographics, age, gender, income, interests, etc.



It is clear that if you have a company that works only in Madrid, your target audience is not going to be made up of users who live in Barcelona. But if your business operates exclusively at a national level, you are not interested in the international public. How do you identify your target audience? First, know your product thoroughly and think about who it is intended for: Young people? Adults? Men? Women? Both? Residents in Spain? Foreigners? The keys to defining your audience are the following:



Analyzing your audience allows you to create a solid marketing strategy

Age . Don't be strict with this parameter, as a person of any age can buy your product. However, knowing the age range of your target audience is useful in the future.

Gender . Ask yourself who is more likely to buy your products , whether your audience is female or male, or whether it is a product that interests both sexes equally. For example, if you sell intimate hygiene products for women, you already have the answer; if you have a business selling t-shirts for men and women, then you are interested in both.

Revenue . Knowing your audience's estimated revenue will give you an idea of ​​how to approach purchases and also provide an estimated price for your products.

Location . It is very important to know where your audience lives , so you will know which geographic areas to target. If you have a small restaurant franchise in Madrid, Barcelona, ​​Malaga and Valencia, you are obviously not going to target the public in Galicia and Bilbao.

Interests . What interests your audience? What are their hobbies? This allows you to create marketing campaigns that are in line with their interests.

Objectives . Yes, it is also important to know your audience's objectives: What are they looking for? Buying? Getting information on a topic? This way you can tailor your messages and respond to the specific needs of your users.

Benefits of analyzing your audience




Understanding your target audience is one of the most important steps if you want to create an effective marketing strategy. This will allow you to focus your efforts on the right people and, in turn, increase the conversion rate (sales, subscriptions, etc.).



Let's start from the premise that not everyone is going to be interested in your products or services, so it is necessary to define who is most likely to be interested . Analyzing your audience generates a great impact in several areas that comprise a marketing strategy. For example:



Copywriting . First, you can write offers to attract users who are interested in you and are more likely to become customers.

Content marketing . If you don't have a blog , I recommend that you create one . Why? A blog is an excellent way to reach your target audience by publishing articles that provide information of interest to users. On a blog you can resolve all of your audience's doubts and help them take the step of purchasing your products or services. Be careful, because the writing must be fluid and persuasive . In order to be able to write in this way, of course, you must know what the audience's interests are .

Email marketing . Do you have subscribers to your newsletter? You can't ignore these users who are part of your audience. Focus on content specifically for them. To generate content that is sent through email, it is necessary to analyze these users . What is their behavior? Have they already made a purchase? What are their concerns? This way you can send more targeted newsletters.

Social media . We cannot ignore your social media audience. If you generate content that matches their interests , they are more likely to interact with your website and increase your conversion rate.

PPC or pay per click . Analyzing your audience will allow you to make better decisions for your business, for example, where is it best to invest your budget? Which campaigns work best? What are the targeting options?

Search engine optimization . Analyzing your audience also allows you to find the right keywords to rank for in search engines. Keyword research should, of course, be done based on the interests of your target audience.