Post by account_disabled on Mar 6, 2024 3:02:38 GMT -5
Marketing automation can never replace all the work that goes into creating a great customer experience, but it can definitely help make it easier to do. Knowing what customers are looking for and what path they followed on the site, before contacting them, can be of great support in getting an idea of the products or services they may be interested in. Find out how HubSpot provides valuable prospect information in today's article! How to best use HubSpot Here are some ideas for making the most of the HubSpot platform 's features and helping create a unique experience for potential customers as they interact with your marketing and sales content and contacts. 1. What content did the contact consult? If a potential customer reads content about designing an optimized website, they are likely considering restructuring their company's website to attract more qualified traffic.
When you know the materials consulted, you can adapt marketing strategies along the way, personalizing Germany Phone Number them to facilitate subsequent sales phases. HubSpot shows the history of activities that potential customers are performing on the website; the sales force can therefore monitor what the prospect is viewing and, at the same time, marketing can personalize the content based on the information collected. 2. Which pages you visited Through HubSpot's platform, you can observe potential customers' online behavior to get an idea of what might interest them and adapt your sales process. New Call-to-action If potential customers visit your pricing page (if there is one), for example, they are likely more ready to purchase than those who don't. Knowing if and when a potential customer has visited a specific page gives salespeople the ability to perform tailored follow-ups.
By analyzing the path of visitors, you can get a precise idea of what they are looking for and their behavior during navigation, to adapt the sales approach to the uniqueness of individual users. 3. How long you viewed content online Another indication provided by HubSpot is the time spent by the user on each page. Combined with other data, this information can offer valuable insights to understand what problems the visitor is trying to solve through the pages of the company website . 4. How many times have you returned to the site The purchasing process is often chaotic, especially in B2B. However, the number of return visits to the site is an interesting indicator and is another aspect that can be detected thanks to HubSpot.
When you know the materials consulted, you can adapt marketing strategies along the way, personalizing Germany Phone Number them to facilitate subsequent sales phases. HubSpot shows the history of activities that potential customers are performing on the website; the sales force can therefore monitor what the prospect is viewing and, at the same time, marketing can personalize the content based on the information collected. 2. Which pages you visited Through HubSpot's platform, you can observe potential customers' online behavior to get an idea of what might interest them and adapt your sales process. New Call-to-action If potential customers visit your pricing page (if there is one), for example, they are likely more ready to purchase than those who don't. Knowing if and when a potential customer has visited a specific page gives salespeople the ability to perform tailored follow-ups.
By analyzing the path of visitors, you can get a precise idea of what they are looking for and their behavior during navigation, to adapt the sales approach to the uniqueness of individual users. 3. How long you viewed content online Another indication provided by HubSpot is the time spent by the user on each page. Combined with other data, this information can offer valuable insights to understand what problems the visitor is trying to solve through the pages of the company website . 4. How many times have you returned to the site The purchasing process is often chaotic, especially in B2B. However, the number of return visits to the site is an interesting indicator and is another aspect that can be detected thanks to HubSpot.