Post by account_disabled on Feb 19, 2024 3:45:00 GMT -5
Company B, which develops business support tools, aired a commercial featuring famous actors and comedians. Although search lift numbers increased significantly, the effect was temporary. This may be because the commercial was aired only once.In this way, by measuring the range of search lift numbers when implementing large-scale marketing measures such as airing commercials, it is possible to check the degree of penetration into the world.[Point] Prepare a mechanism for advertisingIn the first place, the act of ``searching'' is time-consuming.
Therefore, unless you prepare ads with tricks, people who phone number list have been exposed to many ads will not bother to search.Therefore, by preparing a device that can attract the interest of users, you can increase the possibility that they will search with interest and ask, ``What is this?''As a successful example of this, we will introduce the case of LIFULL Co., Ltd., which operates a real estate information service business . In order to increase the number of users and improve awareness of the real estate information site LIFULL HOME'S , the company utilized the phenomenon of ``memes,'' in which words, images, videos, and other information spread online.As a result of distributing YouTube ads with the aim of making users want to use the ads the moment they see them, they have become a hot topic on social media and have successfully increased search lift.
Reference: Search lift is over 130%! We ask LIFULL about YouTube production using internet memesIn this way, you can aim to increase search lift by incorporating mechanisms into your advertisements to generate interest.Three ways to measure search liftThere are three methods for measuring search lift:Three ways to measure search lift: Check organic search data, serve web ads, hire a research companyWhen actually performing measurements, choose the measurement method that suits your company from among these. Each method will be explained in detail below.
Therefore, unless you prepare ads with tricks, people who phone number list have been exposed to many ads will not bother to search.Therefore, by preparing a device that can attract the interest of users, you can increase the possibility that they will search with interest and ask, ``What is this?''As a successful example of this, we will introduce the case of LIFULL Co., Ltd., which operates a real estate information service business . In order to increase the number of users and improve awareness of the real estate information site LIFULL HOME'S , the company utilized the phenomenon of ``memes,'' in which words, images, videos, and other information spread online.As a result of distributing YouTube ads with the aim of making users want to use the ads the moment they see them, they have become a hot topic on social media and have successfully increased search lift.
Reference: Search lift is over 130%! We ask LIFULL about YouTube production using internet memesIn this way, you can aim to increase search lift by incorporating mechanisms into your advertisements to generate interest.Three ways to measure search liftThere are three methods for measuring search lift:Three ways to measure search lift: Check organic search data, serve web ads, hire a research companyWhen actually performing measurements, choose the measurement method that suits your company from among these. Each method will be explained in detail below.